denisonboston launch lookbook, website & new branding
denisonboston today launch a new brand logo, lookbook and website to coincide with the launch of a new collection for Autumn Winter 2009.
Now in its seventh year of business denisonboston has evolved and grown to be a leading British Mens accessories brand stocked in stores worldwide, the look and feel of the brand was restyled to reflect this.
It was felt that a move towards lifestyle photographs and away from product type shots was decided and denisonboston Managing Director looked to Brighton Creative talent pools to come up with a concept. Jonathan Boston said, “It was time to bring the Brighton Creative Mafia onboard to take our brand to the next level. I knew that Brighton had a wealth of creative talent and wanted to utilize local creatives who I knew would be perfect for this project.
A team of Brighton creative photographers, stylists, make-up artists and models were called upon to define the denisonboston brand in pictures. Esteemed fashion photographer DarkDaze and the Garage Studios team came up with the concept and looked after the lighting and shoot. Garage studios designed 4 backdrops taking the look from the 60’s to present day, trying to encompass such iconic motifs like Bond, Get Carter, Classic British cool, Mod Styling and Brighton- but in a new, refreshing way. Styling was by Emma Sandlam-King and Stevi Jelbart from Ophelia Fancy, and make-up and hair was provided by Janeen Cove and Gary Evans from Square Roots.
The full series of photographs are used in this season’s look book and on the new brand website built by Paul Burgess at Delarge.
New brand guidelines and a locked in logo were developed by the in-house team and outside consultants to produce a style which defined the brand and its British origins.
-Ends-
For further information or pictures please call
Deborah Simpson
Deborah@forwardpr.co.uk
00-11-44-(0)7980 570 103
00-11-44-1273 20 20 95
Notes to Editor
Defining the look of a generation, denisonboston of Brighton, England, is the award-winning accessory brand for the modern man
Drawing inspiration from modernist form, it celebrates the era when iconic style was an essential element of streetwear… and propels it into the 21st century.
With its signature look of stainless steel and hand enamelling, denisonboston designs and builds a distinctive array of cufflinks, watches, tie slides, lapel pins, collar stays and more.
denisonboston was founded in 2003 by British designer Jonathan Boston. The company’s design core concept reflects his skills, experiences and interests – from architecture, interior and lighting design to contemporary style accessories.
Recent awards include:
- UK Fashion Export Award 2008 (for men’s accessories)
- UK Fashion Export of the Year Award 2009 (finalist in two categories)
The collection is sold worldwide; countries include UK (Bentalls), USA (Nordstrom), Japan (Edifice), Canada, Singapore (Robinsons), Malaysia & UAE
Further info on Photoshoot
Concept: DarkDaze.
Lighting: DarkDaze and Tash.
Shoot Production: A.Bronkhorst
Sets: M.Halls.
Styling: Emma Sandham-King and Stevi Jelbart.
MakeUp and Hair: Janeen Cove and Gary Evans at Square Roots.
Models: Clare and Kirk.