Modern accessories.

Modern man.

Modern Heritage™.

denisonboston launch Modern Heritage Collection

denisonboston of Brighton, England launch the Modern Heritage™ collection at  MRKETNY, JAN 18-20, JARVITS CENTRE, NYC, BOOTH 466

The Modern Heritage™ Collection is new for Spring 2010 and is available now. Design takes inspiration from established iconic pattern such as Stars and Stripes, Union Jack, Paisley, Hounds tooth and Tartan and combines it with the denisonboston modernist twist.  Colours for this season are bright, sapphire and Kerry Green for a fresh take on tradition.

Also NEW for this season denisonboston have opened a USA office.  USA sales and customer service department are now based in New York. Enabling denisonboston to the best customer service and shipping to its growing US market.

Jonathan Boston founder and President of denisonboston said; “The new Modern Heritage Collection looks back at our British and American heritage to bring back some design classics. 2010 is about mixing traditional and modern, we are also delighted to be expanding in the USA its set to be a good year!”.

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Contact us for an appointment at the show or a for a copy of our new brochure mail@denisonboston.com

telephone 516-812-7612

For further press information or pictures please contact

Deborah Simpson

Deborah@forwardpr.co.uk

516-812-7612

db in this months GQ

GQ, denisonboston press, cufflinks

Attire Accessories November 2009

cufflinks, tie slides, collar stays, lapel pins.  Men’s Accessories

Pictured from top:

Denison Boston

Fashion Buyer UK Moda Cufflinks

Fashion Buyer UK Moda Cufflinks

Jonathan Boston, founder of men’s accessories brad denisonboston, says it’s all down to demand – seasonal cufflinks were developed in response to consumers, not in spite of them.  “During the winter, men want subtle, discrete styles to go with their dark suits or for formal parties around Christmas,” Boston says.  “But During the summer they want somethign more flamboyant with pink or purple stones, esprcially our pink fleur-de Lys design (pictured), because they are wearing lighter suits and it is also the wedding season.”

http://www.ft.com/cms/s/2/66abc7cc-82e2-11de-ab4a-00144feabdc0.html

db Seasonal Cufflinks Featured

Denisonboston has become renowned for its modernist take on men’s accessories and this season is no different. Form, pattern and colour are key to our design philosophy for Autumn Winter 2009 – and these attributes form the basis of our three signature ranges:

SPECTRUM
The SPECTRUM collection was developed in collaboration with leading English tailors. Colour technicians match swatches from silk suit linings to create brighter hues of pink, ruby red, purple, green and blue. Each cufflink inlayed with stainless steel pattern and detail, then hand enamelled and finished in our Brighton studio, to form a rich, gem-like colour.

ALLOY
The ALLOY range takes modernist forms from architecture, technology and sci-fi, engineering them into functional metallic shapes. Signified by names including V8, Targa, Stealth and Lanspeed, the collection is finished in black graphite, stainless steel and gold.

LANDMARK
Our LANDMARK collection draws on signature styles and materials developed for formalwear, including semi-precious stones such as black onyx and mother of pearl. New for this season are two completely new materials, tiger’s eye and grey abalone. As well as cufflinks in a wider selection of signature styles, we have extended this luxury line to include tie slides and lapel pins and developed a range of collar stays in all 4 semi precious materials.

Everything in the denisonboston range is hand finished and enamelled in Brighton, England and comes in a highly innovative grey gloss presentation box with our signature rotating top and ‘db’ motif.

Coming soon
Future arrivals include premium silks and fine grey leathers. Ties, wallets, business card holders and reversible belts have been created using our ’superdot’ and ’stripe’ patterns with fine colour detailing.

Jonathan Boston, Managing Director of denisonboston said; “The spectrum range has gone from strength to strength in popularity with the colours becoming even more vibrant. As well as extending the range in mother of pearl and black onyx we have developed new lines in tigers eye and abalone which gives a new dimension of colour and texture and gives the range a more natural feel.”

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For further information or pictures please call
Deborah Simpson
Deborah@forwardpr.co.uk
00-11-44-07980 570 103
00-11-44-1273 20 20 95

Notes to Editor
Defining the look of a generation, denisonboston of Brighton, England, is the award-winning accessory brand for the modern man.

Drawing inspiration from modernist form, it celebrates the era when iconic style was an essential element of streetwear… and propels it into the 21st century.

With its signature look of stainless steel and hand enamelling, denisonboston designs and builds a distinctive array of cufflinks, watches, tie slides, lapel pins, collar stays and more.

denisonboston was founded in 2003 by British designer Jonathan Boston. The company’s design core concept reflects his skills, experiences and interests – from architecture, interior and lighting design to contemporary style accessories.

Recent awards include:

• UK Fashion Export Award 2008 (for men’s accessories)
• UK Fashion Export of the Year Award 2009 (finalist in two categories)

The collection is sold worldwide; countries include UK (Bentalls), USA (Nordstrom), Japan(Edifice), Canada, Singapore(Robinsons), Malaysia & UAE

denisonboston today launch a new brand logo, lookbook and website to coincide with the launch of a new collection for Autumn Winter 2009.

Now in its seventh year of business denisonboston has evolved and grown to be a leading British Mens accessories brand stocked in stores worldwide, the look and feel of the brand was restyled to reflect this.

It was felt that a move towards lifestyle photographs and away from product type shots was decided and denisonboston Managing Director looked to Brighton Creative talent pools to come up with a concept. Jonathan Boston said, “It was time to bring the Brighton Creative Mafia onboard to take our brand to the next level. I knew that Brighton had a wealth of creative talent and wanted to utilize local creatives who I knew would be perfect for this project.

A team of Brighton creative photographers, stylists, make-up artists and models were called upon to define the denisonboston brand in pictures. Esteemed fashion photographer DarkDaze and the Garage Studios team came up with the concept and looked after the lighting and shoot. Garage studios designed 4 backdrops taking the look from the 60’s to present day, trying to encompass such iconic motifs like Bond, Get Carter, Classic British cool, Mod Styling and Brighton- but in a new, refreshing way. Styling was by Emma Sandlam-King and Stevi Jelbart from Ophelia Fancy, and make-up and hair was provided by Janeen Cove and Gary Evans from Square Roots.

The full series of photographs are used in this season’s look book and on the new brand website built by Paul Burgess at Delarge.

New brand guidelines and a locked in logo were developed by the in-house team and outside consultants to produce a style which defined the brand and its British origins.

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For further information or pictures please call
Deborah Simpson
Deborah@forwardpr.co.uk
00-11-44-(0)7980 570 103
00-11-44-1273 20 20 95

Notes to Editor
Defining the look of a generation, denisonboston of Brighton, England, is the award-winning accessory brand for the modern man

Drawing inspiration from modernist form, it celebrates the era when iconic style was an essential element of streetwear… and propels it into the 21st century.

With its signature look of stainless steel and hand enamelling, denisonboston designs and builds a distinctive array of cufflinks, watches, tie slides, lapel pins, collar stays and more.

denisonboston was founded in 2003 by British designer Jonathan Boston. The company’s design core concept reflects his skills, experiences and interests – from architecture, interior and lighting design to contemporary style accessories.

Recent awards include:

• UK Fashion Export Award 2008 (for men’s accessories)
• UK Fashion Export of the Year Award 2009 (finalist in two categories)

The collection is sold worldwide; countries include UK (Bentalls), USA (Nordstrom), Japan (Edifice), Canada, Singapore (Robinsons), Malaysia & UAE

Further info on Photoshoot
Concept: DarkDaze.
Lighting: DarkDaze and Tash.
Shoot Production: A.Bronkhorst
Sets: M.Halls.
Styling: Emma Sandham-King and Stevi Jelbart.
MakeUp and Hair: Janeen Cove and Gary Evans at Square Roots.
Models: Clare and Kirk.